Friday, June 17, 2011

Lessons from the Rep. Anthony Weiner case

In following the disastrous fall of U.S. Congressman Anthony Weiner, I heard two sets of steps of PR advice worth saving:

3 critical steps:

1. Tell it all.
2. Tell it early.
3. Tell it yourself.

4 steps to redemption:

1. Admit wrongdoing, take responsibility.
2. Apologize to those hurt by your action.
3. Vanish.
4. Return with a new focus.

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