Tuesday, August 19, 2008

The death of the press release?

Government PR is no different from the rest of the field. When technology advances, legislatures need to advance with it, or face disconnection with the people they serve. Governing magazine's blog, the 13th floor, posted a story on what Ric Cantrell and the Utah Senate is up to. Ric is who we turned to as well when we pondered the wisdom of starting our blog.

They actually have a webcam in the Senate President's office, and have turned to Twitter, blogging, and instant text messages to get information out to the media and others. Last on the list, and a question mark at that, is doing the standard press release.

No comments: