Wednesday, October 3, 2007

What Does the Public Think?

In a new poll conducted by QMark Research last week, 72 percent of voters surveyed said they think the Legislature should intervene if necessary to allow the Supeferry to continue service while conducting an environmental assessment, according to this Star Bulletin article today. QMark is owned by the marketing firm Anthology Marketing Group, which is handling the Superferry account through McNeil Wilson, its public relations firm.

According to the findings, 55 percent of voters surveyed had a "very favorable" perception of the Superferry and another 31 percent said their perception of the ferry was "somewhat favorable."

Legislators are maintaining that they will wait for a decision from the court before considering a special session.

2 comments:

Doug said...

Would one of the legislators in receipt of the survey results from the superferry lobbyists be so kind as to tell the public what the phrasing of the telephone survey was?

Mahalo.

http://poinography.com/index.php?p=4927

House Blog said...

Doug - the Summary of Findings provided to legislators did not include the phrasing of the telephone survey. Here is what was provided:

Background: "They were asked to quantify their perceptions using a four-point rating scale with very familiar being assigned a value of four and very unfamiliar being assigned a value of one."

Perception: "They were asked to quantify their feelings using a four-point rating scale with they have a very favorable opinion of the company being assigned a value of four and they have a very unfavorable opinion of the company being assigned a value of one.

Awareness of Maui Court Case: "Each respondent was asked if they were aware of the current court case involving the Hawaii Superferry that could result in the termination of the business if the judge in question requires an environmental study to be completed before services could resume."

"Next, regardless of their level of awareness of this issue, each voter was asked if they thought the State Legislature should go into session to save the Hawaii Superferry by allowing it to operate while an environmental study in completed."